I was listening to a client of mine named Peter complain about how expensive drinks, dinners and dates are. He said he just went on a date, spent $120 and got no love. She wouldn’t even hold his hand. But Peter is no Casanova, in fact, most women think he’s gay. I told him that pimpin ain’t easy or cheap and he had a very long road of hard work ahead of him.I then explained the following. Most people only think of penny out, good or service in.Penny in, penny out.They don't take time to measure anything else. In economics we talk about "utility": An economic term referring to the total satisfaction received from consuming a good or service.Example, if I had to pay $100 to watch the Superbowl, I would. I get a shit load of utility out of that, tons of satisfaction.In the gambling world we do often run something called a "Chinese Auction." I’ll use something similar with respect to utility.You meet a cool, hot chick and get her number.You go on date, it goes well, and you spend $120. You follow up with a text, but she vanishes!How much would you pay not to feel that pain?$300?The pain of "What the fuck? This girl really isn't responding. WTF I paid for another date and nothing. Ugh this is so frustrating."Don't you wish you could call her and tell her what a huge mistake she's making and how her lack of vision is keeping her from you- an awesome, authentic dude?Would you pay $800 to not feel that?How much would you pay to never feel that frustration again, $20,000? How much would you pay to know that every single girl you go on a date with will respond and fall in love you, $50k financed over 20 years?What about the smoke show you saw at Starbucks this morning? Would u pay $900 to an imaginary piggy bank to have the balls and know how to have approached, flirted and closed her?I could carry on for hours and the list would equal $$$ millions. I paid the fee, and all my buddies that are great with girls paid the fee. (there are very few)Now Pain.How much would u pay to never walk past a group of hot ass girls and see them laughing and happy as fuck with a group of dudes that are certainly zeros, yet walk or drive your painful ass home to Netflix and masturbation?What would you pay to not have that life? Never have a single night pass where you aren't invited to something fun.What about the girl that friend zoned you and strung you along forever and shit on your dignity? What would you pay to never feel that pain again? I’m guessing a ton.So I say, $15k over time and you say "WAAAAAAT?! No way, no how" Well listen here buddy, let me explain that you are going to pay no matter what.You are going to buy TV's that you don't need to get an adrenaline rush to cure your boredom. Four pairs of $300 shoes that you don't need so that you can be excited about something… for once.You are going to buy girls attention and affection, but guess what?The Law of Diminishing Returns will destroy that plan.Pair of shoes #1 that you buy her will get her excited, pair #6 will get you some affection. By #100 she won't care, she already has 99 pairs, she'll tell you to screw yourself, and every other horrible thing that you can imagineYou only have 4 options, 3 of which put you right back in the same spot.#1 Pay $100,000's in TVs, cars, shoes and other BS. Pain will not go away. You will not find quality companionship. You'll be emasculated for life never feeling like you really got a quality companion and you'll still have a lonely life.#2 Pain. Remember the $400, $300, $800 scenarios when a girl vanishes on you? You will pay in pain. This will cost you $millions in what I call reverse utility pain.#3 Buy the girl. I explained above how that won't work.#4 Pay $30k over 1-2 years for a dating coaching. Never feel the pain again. Learn a life skill. Acquire happiness you always wanted. See how your notions are faulty and flawed, why she doesn't see u as the awesome dude you are. Feel like a man, get results, and get calls to hang out.Option #4 is the only solution that results in what you want, you never have to feel the pain again, and it’s the cheapest. Either way, no matter what, you are going to pay. We have provided the easiest, most painless, and efficient option. We all know my story- I’ve spent over $200k to get to the level I'm at. Around 50K in coaching, trainings and workshops/seminars/retreats and I’ve paid thousands indirectly in opportunity cost- turning down jobs that would have interfered with hitting on girls 8 hours a day 7 days a week, partying, and social life, And I've paid over $50,000 directly in partying, clothes, travel, fun etc...You know how much pain I have in my life, virtually zero. I don't think I could script a better life for myself. I never feel a twinge of salty, pain, irritation, or “why me” when it comes to girls and social situations.I find it interesting that the guys who need it the most, pay the least and put up the most resistance to paying us.The guys who need it the least pay the most, and put up the least resistance.I believe its cause the guys who are the worst, don't get how they come across socially so they don't understand what they need... while the guys who need it the least aren't as blind and understand that some tweaks and work will get them a pain free life.What it will cost depends on where you are starting and your ultimate goal.My initial goal was to become Hugh Heffner, that's why I'm $200k into this, but that's not what the average guy cares about... Lets take a few case studies -1. Justin, a moderator in the Leverage Program. He was a normal, blue-pilled, but cool guy with friends. He had some nice guy tendencies and shy'd away from sexual tension. He was too scared to approach and always seemed to fail with the women her really wanted. He occasionally hooked up with women, but he wasn't satisfied with the quality. Fast forward a year, and now a total beast and helps other guys to learn this stuff. He had pain, he paid to solve it and now he crushes it. He never has to feel the pain again. He paid about $15k. He'll be the first to tell you it was best money ever spent.2. Cary, another moderator in the Leverage Program, paid over $15,000 and traded another $20k in time to solve the pain. You would never ever know any of these two guys were once clients. They paid the fee and it reflects in their life every single day, in dating, their body language, their friendships, social life and activities.3. Lets say you're an alien who has just landed on earth. You have zero social skills and you want to get to the point where you can find a loving life partner. That will take about 10,000 hours at $100/hour from a professional. Roughly $100K..4. If you're already doing really well and you want to optimize for your highest chances of success, you can get there in about 6 months and $5-10K.You say what does this investment get me?It gets you a pain free love, dating, sex and social life."I can't get a 2nd date" is a very common complaint. I’m sure you're fucking up post date texting, learn to be a better texter."Ok I learned it, still no second dates". Well that’s not the whole problem, do u know how to really connect emotionally with a woman, do u know how to engage a woman?Nope, buy 1 on 1 time with guys who can show you.How’s your fashion? Crap? You need a new wardrobe.There isn't one little fix. Its all the stuff you need.This curriculum and program we have built turns you into a guy with serious swagger.Keep counting your pennies you are saving by not buying it, just make sure you count the twinges of pain too.But figure it out. Either way we are all going to pay, no matter what.You can pay in utility pain, or you can pay us and have the life you want.