The short answer:
They matter more to girls who are young and inexperienced with dating. As women get older and look to settle down and have a family, they hardly matter at all.
The long answer:
When most girls start dating, they target guys who they find good looking.
She may tell her friends that their high school crush, Johnny, is hot because he has a six pack, big blue eyes and great hair.
But she also omitted from her statement that he has great body language, swagger, ability to tell awesome stories, and great fashion.
Most girls bang between 25 to 75 “Johnnys” between the ages of 16 and 27 who treat her like shit, make fun of her, hit her up at 1am for bootie calls, and generally do all the things in opposition of society tells men to do.
I was never a Johnny.
I grew up with a loving mother who told me to a gentleman, level headed and do nice things for women.
My father lead by example by providing for our family, coaching my soccer teams, helping me become a straight A student, and everything else an awesome dad should do. But he told me hardly anything about what it takes to get a girl.
I had an amazing childhood, but it did not prepare me for banging hot chicks.
I followed my mom’s advice and became a typical “nice guy,” sexless and frustrated.
The confusion with the “Do you looks matter” conversation is that guys actually listen to the nonsense that a lot of young chicks spew about attraction.
When a girl says a dude is hot, she’s not necessarily talking about his looks, it’s the whole package.
The more a dude look and behave like Dan Bilzerian, the more pussy he’ll get.
When a dude says a chick is hot, he’s most definitely talking about her looks and sex appeal.
The more a chick can look and behave like Kim Kardashian, the more cock she’ll get.
It’s a little easier for girls, because their hotness is based more on things that are out of their control.
As girls get older, they start to value other qualities in a man more than his looks. After fucking 50 “Johnnys” they finally want to date a nice, sweet guy that can provide for them and build a family together. In exchange, she might give him sex some of the time, when she doesn’t have a headache.
If you’re a “nice guy” I’d suggest developing Johnny’s skill set or at least understand that many Johnnys did many dirty things to your girl before you got your hands on her.
It wasn’t the same for our grandparents or parents, but this is the sad reality of modern day dating.
How many times have you seen a very attractive woman… I mean, like, super attractive…walking down the street, holding hands with a short, overweight and balding man?
It should no longer be a mystery what she sees in him.
The bottom line.
If you’re going for girls who are mature enough to see past the Johnnys of the world, looks can give you a slight boost in attracting her interest and attention, and that’s about it. They may get you a few one night stands with college chicks from Florida and Arizona, but forget any long term relationships without good social skills with high class and intelligent women.
After you start talking to a woman, she won’t care about how chiseled your face is or how big your biceps are. You suck at communication, that sexy model you were communicating with disappears.
Men Can Manipulate/Mold/Change Their Level of Attractiveness
Knowing women are mostly attracted to characteristics and qualities like leadership, confidence, humor, and other favorable traits, this is great news for us men! This means we can change our level of attractiveness to women by working on and improving these skills!
This is incredibly important to realized and implement constantly.
If attraction was based solely on looks, a lot of us would be screwed! Some of us wouldn’t have a chance at being with anybody.
Fortunately we have developed through the years as human beings with social skills. Our mental capacity to learn, evolve, adapt is influenced by whom we surround ourselves with and socialize with.
We have a way of increasing our level of social status through constant repetition. By being disciplined, we create functional habits that are socially increases through this routine over and over again.
Our commitments must be larger then our egos.
Our pride must be pushed aside at times to learn from others that have these social skills. Aka: this is were a coach, mentor or leader (Alpha Male) is in place to make this happen so we increase our social awareness at an accelerated rate than continuing to do things by ourselves and not be socially evolving.
We associate and hang around others whom are more experienced then those who are at our current primitive state of mind and communication to become socially adequate.
If you want to hang around more guys like this, read this.
By working on our personalities and working on our social traits, we can become more desirable in the eyes of more women.
Looks are not permanent They change every day.
The one that will never change is that men who have the best personalities attract the best women.
They have the confidence, leadership, social skills and charisma to be that “alpha male” that women desire.
Women will desire your personality above all else, so work on molding and creating a good one.