At the end of the day, being dynamic is the greatest pitch ever. The “be all” and “end all” is becoming a man who’s witty, charismatic, driven, spontaneous and grounded: he’s dynamic.

Being dynamic is the whole package – 360 degrees of awesome — and girls will pretty much do anything to be with a guy who’s dynamic.

If you don’t know how to dress, it immediately sends out a signal that you’re not dynamic. Your appearance is the easiest and fastest way to communicate a message to others as to whether or not you’re worth spending time with.

To a hot chick, if you don’t know how to dress, it means that you probably don’t have cool friends, which means that you probably don’t party much or get laid ever. She’ll make this assessment in a split second and you’re done.

The One Exception to Dressing Well

There is only one kind of dude that’s an exception to the universal law of dressing fashionably: he’s someone who’s a rock star in some other part of his life. I have a bunch of MMA buddies, as an example. These guys are white trash. They dress like shit, but they’re badass motherfuckers with 2% body fat and they’ve literally been paid to beat the shit out of people. Chicks are into that.

Another example: if you’re some quasi-famous Silicon Valley millionaire, you’re exempt from this rule. You can dress in a potato sack and chicks will still be all over you since they already know who you are. If they don’t recognize you, well then you’re no better off.

For everyone else, you have to step up your fashion game if you don’t want hot girls to shoot you down instantly.

How Dressing Like an Idiot Destroyed this Guy’s Odds

I had a business partner who was great with girls one-on-one. He was funny, charming and he was solid. But his opening game was zero: he was a total math dork, he was completely bald at 31 and he dressed like shit. I told him all the time that he dressed like shit but he was stubborn as hell and wouldn’t do anything about it.

So we go to a club in the Meatpacking District with a couple of smoke shows I know. We get to the door of this club and the bouncer says to me, “Look, you guys are fine but I can’t let this guy in,” gesturing to my business partner.

I said to the bouncer, “He’s my business partner. You have to let him in.” But he wouldn’t. So this guy missed out on a chance to hang with girls that are much younger and much hotter than most girls he usually hangs out with because he wouldn’t go to Zara or Nordstrom and buy some decent clothes.

The Quick Fix for Fashion

If you want to make a change that will make a huge difference, go buy some new clothes. Let’s just be clear: I’m not talking about name brand only. I’ve seen dudes walk in to the room with $350 shoes that look ridiculous. I’m talking about being in style, regardless of the brand name.

Go to Target, Zara, H&M, Nordstrom or wherever and look at what the mannequins are wearing. Most of the time, you can buy those clothes. Get 10 or so outfits and cycle through them in your day-to-day life. It’s not quite that easy but that’s a great start.

Your shirt should gently hug your rib cage; your jeans should angle slightly down toward the floor and lightly hug your quads. Baggy jeans are done – throw away your baggy jeans. They’ve been done forever and they make you look like an idiot. Black shiny, square toed dress shoes make you look like a middle manager loser. Your Kenneth Cole Reactions go in the garbage.

The Lesson: Hot girls don’t date guys that dress like shit unless they’re rock stars in some other area of their lives. Go buy some clothes that fit your body and are in style to give off a more dynamic vibe.