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Hot Chicks are Good for Business

Men love being in the company of beautiful women. It just makes everything that much more fun and interesting.

You will never hear a guy say, “Dude, I’m out, I just don’t want to hang out with more cute girls.”

Having hot chicks around brings me more hot chicks, more important guys, better girlfriends and better business opportunities. The more friends – hot, cool friends – I keep in my company, the higher I stand socially, and the more I enjoy my life.

Whatever line of business you’re currently in, making friends with cute chicks and hanging out with them regularly will always improve business (did she put you in the Friend Zone? Stop bitching about it and read THIS). If I’m casually talking to a potential business associate at the bar and I have a cute girl with me, odds are he will be much more willing to listen to me for three hours so long as I have that girl near me.

See how it works?

The Lesson: Make friends with cute girls and hang out with them a lot. If you stop being afraid of the friend zone, you’ll become the dude other dudes want to know.

Does Your Shirt Fit?

by Robbie 1 Comment

What size shirt are you wearing right now? I’d be willing to bet that it’s too big and doesn’t flatter you at all.

How do I know that? Because 95% of all guys wear dorky clothes that make them look like they don’t have a clue how to take care of themselves (let alone lead an interaction with a woman).

Dressing well is extremely important to women. A cute girl will look you up and down and decide in two seconds whether you’re worth her time and energy simply based on your choice of apparel (a crew neck in the middle of winter? Please).

One thing you can do right away is buy shirts that actually fit. Studies have shown that women are most attracted to men with broad shoulders; the ideal shoulder to waist ration is 1.6:1.

Even if you don’t have those God-given proportions naturally, you can still trick the eye by wearing tighter clothing that draws attention to your shoulders, making them look bigger. Most men who are generally fit (read: no pot belly) should probably be wearing a size “small” t-shirt.

Why? Because it stretches slightly across the chest and makes you appear larger in your upper body.

The Lesson: Throw away your shirts that are too big. Buy shit that fits. If you need help, click HERE for specific wardrobe tips.

Get personalized, one-on-one coaching in the Inner Confidence Leverage Program. Dude, if you’re wearing the wrong t-shirt now, it’s not gonna get any better on its own.

How to Use the Friend Zone to Your Advantage

by Robbie Leave a Comment

Guys complain to me all the time that they’ve been confined to the friend zone. They think they should be able to bang every girl they meet, and when they get pushed to the friend zone, they whine about it instead of strategically using it to their advantage.

Dudes: STOP COMPLAINING ABOUT THE FRIEND ZONE.

Here’s the thing, cute chicks hang around cute chicks. If some girl won’t sleep with you but she invites you out with her girls and you become friends, use that to your advantage.

You roll into some bar with six cute girl friends and you’re golden. Not only does this seriously raise your social value to the other hot girls that you’ll meet at the bar, but cool dudes will want to know you who are, too. They’ll want to befriend you, hang out with you, and do business with you.

The Lesson: Don’t try to bang every chick you meet. Meet girls, be cool and make friends. Those chicks will lead to more chicks and those chicks will lead to even more.

The Difference Between a 21-Year-Old Woman and a 31-Year-Old Woman

by Robbie Leave a Comment

A guy walks into a bar. He sees a hot 21-year-old sitting at one of the bar, and he sees a hot 31-year-old sitting at the other end. Does he use the same game on both chicks?

Answer: NO WAY!

Being good at gaming is about surveying the playing field and knowing who you’re dealing with. A 31-year-old is much harder to impress, but a 21-year-old will balk if you come on too strong. There are challenges and rewards with both.

The most put-together dudes will instantly assess the landscape and know how to approach each woman in a way that jives with her sensibilities. Essentially, he gets to choose which one he takes home because he’s mastered the subtle art of speaking to women of different stages of their lives.

The 21-Year-Old Wants to Have Fun

When women are in their early 20’s, they’re at a stage in life where they’re looking for fun. They’re still willing to date musicians, personal trainers and yoga teachers because they believe in “the dream.” They buy into the potential.

She doesn’t care if you know how to cook. She doesn’t care if you’ve held a steady job for the last 8 years. She doesn’t give a shit if you have a 401K.

She wants to have fun, feel hot and be a young know-it-all who’s got life all figured out. When you approach a chick in her early 20’s, keep it light, super entertaining and really fun. Keep her laughing.

Now, don’t get me wrong: all women want to have fun and be entertained. Only difference is a 21-year-old will make her decision based purely on how fun and entertaining you are. A 31-year-old is much more discerning and needs to see more before she’ll say ‘yes.’

The 31-Year-Old Wants to See Value

When I approach a 31-year-old at a bar, I do my best to demonstrate that I have value. If you’re reading this and wondering what your value is, it’s already too late. She is gonna see through your BS right away. She knows what’s up. She’s been in the workforce long enough to have dealt with professional adults, she’s probably making a decent living and she wants a man who can match her.

Of course she wants to laugh with you, but she needs to see your serious side as well. She will care that you’ve been in the same job for the last 8 years and she’ll be impressed that you have a 401K.

Most importantly: you can’t sell a 31-year-old on your potential. If you haven’t achieved your “dream” yet, she knows that you’re probably not going to. You can’t run “I’m gonna” game – she knows it’s bullshit.

Generally, 31-year-olds are more analytical and they’ve gotten to a point in their lives where they’re not willing to “just have fun.” They’ve got skin in the game and if you don’t live up, you’ll get knocked out in a few seconds.

Taking Things Further

When you get the differences between chicks in their 20’s and chicks in their 30’s, you’ll do things differently. A 31-year-old will care, notice and re-evaluate if your house is a mess. A 21-year-old probably has two roommates and scuzz in her sink: she doesn’t give a shit.

Understand the different priorities each age group has and you’ll be golden. Don’t fuck it up by making a rookie mistake like telling a 31-year-old you smoke pot every day.

The Lesson: Know who you’re dealing with. When you can tell the difference between a 21-year-old and a 31-year-old, you’ll be golden.

Avoid the Over-Gaming Trap: How to Know When to Pull Back

by Robbie Leave a Comment

There’s an art to knowing when to game and when to push back. Too often I see cool dudes hitting it off with a girl at a bar, she’s really into him, and he just doesn’t know when to transition to the next phase of the interaction.

Are you guilty of over-gaming?

What is Over-Gaming?

I see over-gaming all the time, but one recent experience comes to mind as especially aggravating. I almost broke my cell phone over this guy’s head because it was so annoying.

The dude was just trying too hard to be funny; he was pushing everything too much. In this case, he was speaking to what was a clearly well educated, slightly snobby French-Moroccan doctor. She was into it at first, until he started making penis jokes.

There’s a time to make penis jokes and a time to not make penis jokes. Around a 21-year-old party girl, the penis joke might be funny. A snobby French-Moroccan doctor? Not so much.

Intermediate Problems

Generally speaking, the problem of over-gaming is an intermediate problem. It’s something I experienced when I was doing a lot of banter and flirting. I would take it too far because I didn’t know when to shut up and shift gears.

To be clear, I’m not talking about role-playing. I spent hours at a bar once with a girl I had just met role-playing that we were husband and wife. She called me Jefferson and I called her Chloe – it was great and we laughed our asses off.

I’m talking about the funny, flirty, witty conversation that should really only last for the first few minutes before you transition into something a little more intense.

Know When to Pull Back

Once you’re in, stop gaming. One of my buddies hit it off with a girl in a bar not too long ago. They didn’t sleep together but they exchanged numbers with the intention of hanging out again later.

Fast-forward three days. She texts him a message that says, “Hey, are you going out tonight?”

At this point, it would be a mistake to continue gaming her. She’s already interested. If you keep gaming her, it will seem desperate and lame and she’ll lose interest instantly. He responded, “Come meet me. I’m going to Renee’s.”

He knows that he’s golden. His only job at this point is to not screw it up, so he goes into pre-event defense and plays it neutral. Why? Because she’s pursuing him, and if he doesn’t act like an idiot, he’ll have a great night that could potentially end in sex.

The Lesson: When she starts pursuing you, it’s time to stop gaming. If you don’t, it will push her away. Know when to stop and you’ll see results.

Texting Advice: Should You Send Her Sexual Texts?

by Robbie 1 Comment

Here’s another example:

The Art of Peacocking

by Robbie Leave a Comment

Most of us have heard about peacocking: the idea of wearing an outrageous outfit or set of accessories to get a girl to notice you at a bar.

Traditionally, peacocking might mean wearing black nail polish or goggles or Matrix-style trench coats to get attention.

I’ve even seen dudes dress up in full-on costumes in a lame effort to stand out from the crowd.

They stand out from the crowd, all right.

That method of peacocking might work for some people but for the most part, it’s absolutely ridiculous and makes you look like an idiot more than it gets you laid.

Go for Subtlety

Less is more. The only way I’ve ever peacocked that’s worked has been to wear one thing that’s subtle.

If a girl wants to talk to you and you’re wearing a $20 Swatch watch, she’ll say, “Oh my god! I love your watch…”

This is often her way of communicating, “I think you’re awesome, I want to talk to you.”

And even if she really did just want to compliment you on your watch, you at least have her 1-on-1 attention to win her over.

Subtle peacocking doesn’t scream, “Look at me!” It gives a woman a reason to initiate conversation with you without looking like a slut in front of her friends.

I had a friend who, for an entire year, wore a bright purple fuzzy hat every night. All his buddies gave him shit, but he’d walk into a bar and within a matter of minutes some girl would come up to him and say, “Oh, I love your hat!” She’d start touching it. They’d start talking. And as soon as she put the hat on, he knew who he was taking home that night.

By the way, if a chick takes your clothes, you know she’s into you. It’s a very personal act to put on another person’s clothes. If she puts on your jacket, your sunglasses, your hat, whatever, it’s a sign you’re on the right track.

Pick Your Peacock Poison

I got a pin from my buddy that’s a “Fun Meter.”

On the meter, there are three options: Having an OK Time, Having Fun, and AWESOME! I’d put the pin on, set it to whichever dial I felt like, and start talking to people.

I can’t tell you how many women have walked up to me to play with my Fun Meter.

But before you run out to buy a Fun Meter pin or a purple fuzzy hat, remember that your subtle peacock piece has to match your personality.

If you’re the mysterious, brooding type, a Fun Meter is not going to work for you.

Pick something that feels right that you think will invite girls to come talk to you, and then try it out. Some things will work, others won’t.

The Lesson: Peacocking for the sake of peacocking is a waste of time and it makes you look ridiculous. Go for subtlety with the intention of extending an invitation for girls to come talk to you and you’ll see results – if you’re doing everything else right [LINK: The Secret to Being a Social Beast].

The Secret to Being a Social Beast: Breach the Dork Forcefield and Hang with the Cool Kids

by Robbie 1 Comment

People ask me all the time, “What’s your secret to dating hot chicks, and how can I be more like you?”

I can tell you, and I’m going to in just a minute, but you have to understand that you’re not going to become a social master in a day.

Pulling your ideal chick is the result of a massive body of work.

That body of work is essentially a lot of social practice: dating a lot of women, meeting a lot of women, having a lot of friends.

So, what’s my secret? I have a massive amount of practice, experience and repetitions under my belt. And I hang out with people that add tons of value to my life.

These are always people I would label as cool – The 3 Stages of Cool

Now lets talk about your behavior in social situations.

You have to understand the social flow of every situation so you can adapt, pivot and respond correctly at any moment and still make it look effortless.

Think of an MMA fighter. You watch them fight on television, but you don’t really understand what’s happening. You just think they have mad skills. But really, these guys are putting in eight hours of work a day for ten years: it’s all tactical, strategic skills. There are millions of moves.

It’s the same thing when it comes to being socially adept.

Start hanging out with more people, but not just any people. You have to hang out with the coolest kids you can find because they are better than you, socially.

When I was a kid I loved hockey and I still play.

At 14, I realized that they only way for me to get better at hockey was to play with people who were better than me. At that point I stopped playing with kids younger than me that I could easily beat and exclusively played with adults and the older high school and college kids.

I hung out with the cool kids, I went the rink 6 days a week, and I got good.

Overcome the Barrier to Entry

When it comes to hanging out with the cool kids, there’s definitely a barrier to entry.

Cool people have what I call a “Dork Forcefield.” Within a matter of seconds a cool kid will be able to tell if you’re a dork or not, and if you think you’re hiding your geek-ness, you’re wrong.

Dorks will only slow me down.

Think of it this way: if I’m out partying, I’m trying to have fun and meet chicks, go to the after parties and let loose. A dork is only going to be dead weight and slow me down.

He’s gonna be uncomfortable which will make others uncomfortable around him and he’ll turn to me (his friend) for support. This will make people in turn repel me as well.

There’s no way I’m hanging out with a dork, unless I think he has a skillset I can leverage or a service he can provide me. If that’s the case, then he gets to bypass the forcefield because there’s a mutually beneficial exchange happening.

Utilizing his services, we might even build a friendship.

The Lesson: Make friends with the coolest kids you can find.

Leverage your resources as social currency.

I don’t know how many graphic designers and programmers I’ve taken out who later say, “Man, I’ve slept with more girls in the last four months than I have in the past ten years.”

And I say, “Well yeah, of course.”

The 3 Stages of Cool

by Robbie 4 Comments

The ability to integrate with the cool kids is crucial to being able to attract hot girls.

A lot of people think that “cool” is a group, and when we talk about “cool kids,” it’s slightly misleading. “Cool” is not a group.

It’s a way of being, and there are three stages to it.

Stage 1 of Cool: The Trimmings

This is the most basic level of cool, it’s the entry level.

And when I say “trimmings” I’m talking about your clothes and your physical appearance.

95% of the time, geeks and nerds are wearing clothes that are too big for them and it instantly gives them away as not cool.

Unless you’re a celebrity, millionaire businessman, or you have something else really awesome going for you, you have to dress well to attract girls. If you don’t know how, read this – The Easiest Way to Become More Dynamic.

There’s no excuse for dressing like an idiot.

I guarantee that you will never see a 9 with an out-of-shape, poorly dressed dude unless he’s loaded or has something else going for him.

Go to the gym and get some clothes that actually fit to achieve the most basic stage of cool.

Don’t Fool Yourself

I hate it when I hear guys say, “I just want to meet a nice girl who doesn’t buy into all this ‘cool’ stuff.” Don’t conclude that you can’t have something so therefore you don’t like it.

This is called cognitive dissonance.

No one wants to hang out with a hater! The hottest chicks spend at least an hour a day working out, so you should, too.

If you want to get girls who are fit and smart and have money, you have to dress well and be in shape. Don’t kid yourself.

Stage 2 of Cool: Ease

You can tell if someone’s at stage 2 of cool if you feel comfortable around them. If you feel relaxed, and they put other people at ease, that person is cool.

They have an ability to be a chameleon: they can adapt to any social situation and fit in with any crowd.

More importantly, this person doesn’t make you feel awkward. Geeks make you feel awkward because they are uncomfortable with themselves and emotions are contagious. Cool people who are comfortable with themselves put you at ease, too.

When you get to this point, women will feel good around you.

They will be much more willing to open up and connect with you. This level of comfort and confidence is what they’re looking for, and they’ll be able to see it in your body language, eye contact, and conversation. At stage 2 you can do really well with women.

Stage 3 of Cool: Not Giving A Fuck

It appears that some people are born with a cool gene. Nope, they learned it through osmosis from their parents, siblings, friends and social circle at a young age.

You always know who they are because they simply don’t give a fuck about things that aren’t fuckworthy.

In other words, they don’t sweat the small stuff. People who are naturally cool are indifferent about most things; they don’t get excited about ordinary stuff.

On the other hand, geeks are constantly getting uber excited about things that aren’t a big deal.

The guys who developed this stuff early on are usually called “naturals”: they just know what to do at all times, and they don’t give too much of a shit what you think of them.

These guys were typically the tallest, best looking kids in school who also excelled in team sports.

The varsity quarterback wins prom king almost every year right?

For a more scientific look at this, check out this podcast: How The Latest Research On High Performance Applies to Dating/Success With Women.

The Lesson:

Not everyone grows up to be a natural but you can take steps to improve your attractiveness. Let us help you identify which stage of cool you’re in, and make changes to up your game.

The Easiest Way to Become More Dynamic: Stop Dressing Like an Idiot!

by Robbie Leave a Comment

At the end of the day, being dynamic is the greatest pitch ever. The “be all” and “end all” is becoming a man who’s witty, charismatic, driven, spontaneous and grounded: he’s dynamic.

Being dynamic is the whole package – 360 degrees of awesome — and girls will pretty much do anything to be with a guy who’s dynamic.

If you don’t know how to dress, it immediately sends out a signal that you’re not dynamic. Your appearance is the easiest and fastest way to communicate a message to others as to whether or not you’re worth spending time with.

To a hot chick, if you don’t know how to dress, it means that you probably don’t have cool friends, which means that you probably don’t party much or get laid ever. She’ll make this assessment in a split second and you’re done.

The One Exception to Dressing Well

There is only one kind of dude that’s an exception to the universal law of dressing fashionably: he’s someone who’s a rock star in some other part of his life. I have a bunch of MMA buddies, as an example. These guys are white trash. They dress like shit, but they’re badass motherfuckers with 2% body fat and they’ve literally been paid to beat the shit out of people. Chicks are into that.

Another example: if you’re some quasi-famous Silicon Valley millionaire, you’re exempt from this rule. You can dress in a potato sack and chicks will still be all over you since they already know who you are. If they don’t recognize you, well then you’re no better off.

For everyone else, you have to step up your fashion game if you don’t want hot girls to shoot you down instantly.

How Dressing Like an Idiot Destroyed this Guy’s Odds

I had a business partner who was great with girls one-on-one. He was funny, charming and he was solid. But his opening game was zero: he was a total math dork, he was completely bald at 31 and he dressed like shit. I told him all the time that he dressed like shit but he was stubborn as hell and wouldn’t do anything about it.

So we go to a club in the Meatpacking District with a couple of smoke shows I know. We get to the door of this club and the bouncer says to me, “Look, you guys are fine but I can’t let this guy in,” gesturing to my business partner.

I said to the bouncer, “He’s my business partner. You have to let him in.” But he wouldn’t. So this guy missed out on a chance to hang with girls that are much younger and much hotter than most girls he usually hangs out with because he wouldn’t go to Zara or Nordstrom and buy some decent clothes.

The Quick Fix for Fashion

If you want to make a change that will make a huge difference, go buy some new clothes. Let’s just be clear: I’m not talking about name brand only. I’ve seen dudes walk in to the room with $350 shoes that look ridiculous. I’m talking about being in style, regardless of the brand name.

Go to Target, Zara, H&M, Nordstrom or wherever and look at what the mannequins are wearing. Most of the time, you can buy those clothes. Get 10 or so outfits and cycle through them in your day-to-day life. It’s not quite that easy but that’s a great start.

Your shirt should gently hug your rib cage; your jeans should angle slightly down toward the floor and lightly hug your quads. Baggy jeans are done – throw away your baggy jeans. They’ve been done forever and they make you look like an idiot. Black shiny, square toed dress shoes make you look like a middle manager loser. Your Kenneth Cole Reactions go in the garbage.

The Lesson: Hot girls don’t date guys that dress like shit unless they’re rock stars in some other area of their lives. Go buy some clothes that fit your body and are in style to give off a more dynamic vibe.

Hot Chicks are Good for Business

Does Your Shirt Fit?

How to Use the Friend Zone to Your Advantage

Avoid the Over-Gaming Trap: How to Know When to Pull Back

What is Over-Gaming?

Intermediate Problems

Know When to Pull Back

The Lesson: When she starts pursuing you, it’s time to stop gaming. If you don’t, it will push her away. Know when to stop and you’ll see results.

Texting Advice: Should You Send Her Sexual Texts?

The Art of Peacocking

Go for Subtlety

Pick Your Peacock Poison

The Secret to Being a Social Beast: Breach the Dork Forcefield and Hang with the Cool Kids

Now lets talk about your behavior in social situations.

Overcome the Barrier to Entry

The Lesson: Make friends with the coolest kids you can find.

The 3 Stages of Cool

Stage 1 of Cool: The Trimmings

Don’t Fool Yourself

Stage 2 of Cool: Ease

Stage 3 of Cool: Not Giving A Fuck

The Lesson:

The Easiest Way to Become More Dynamic: Stop Dressing Like an Idiot!

The One Exception to Dressing Well

How Dressing Like an Idiot Destroyed this Guy’s Odds

The Quick Fix for Fashion

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The 21-Year-Old Wants to Have Fun

The 31-Year-Old Wants to See Value

Taking Things Further

What is Over-Gaming?

Intermediate Problems

Know When to Pull Back

The Lesson: When she starts pursuing you, it’s time to stop gaming. If you don’t, it will push her away. Know when to stop and you’ll see results.

Go for Subtlety

Pick Your Peacock Poison

Now lets talk about your behavior in social situations.

Overcome the Barrier to Entry

The Lesson: Make friends with the coolest kids you can find.

Stage 1 of Cool: The Trimmings

Don’t Fool Yourself

Stage 2 of Cool: Ease

Stage 3 of Cool: Not Giving A Fuck

The Lesson:

The One Exception to Dressing Well

How Dressing Like an Idiot Destroyed this Guy’s Odds

The Quick Fix for Fashion

About

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Testimonials

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Take This Free Quiz to Supercharge Your Confidence